Business Values and Purpose | My Mustard Case Study
My Mustard
Values & Purpose: Establishing a legacy
My Mustard is an award-winning pay per click advertising agency. As a strongly people-first leader, the owner, June Cory, had truly been making work great for 15 years. As a result, her team was highly engaged and making great work for My Mustard’s clients.
The challenge
Knowing that My Mustard was already Purpose and Values-led, and wanting to leave a strong legacy for her team by capturing My Mustard’s superpowers, she approached Culture Chameleon to write down its ‘recipe’.
What we did
Values
To ensure employee engagement with the final Values, it was important to involve the full My Mustard team at various stages during the Values discovery process.
Using surveys and online workshops, we worked closely with the team to understand the business’ tone of voice, hear stories of how they did things as an organisation and get a feel for what mattered most to them. After preparing various Values drafts, we then worked with June to reach the final version.
By combining an alliterative Values headline with a supporting quote, the Values play out My Mustard’s unique style.
(Graphics: My Mustard)
Purpose
Digging deep into the organisation’s back story, why June had founded My Mustard and the legacy that she wished to leave we arrived at My Mustard’s final Purpose statement. This follows the same short, punchy tone of voice as the Values:
We are in the business of unlocking the extraordinary.
The feedback
The journey on the way to discovering MM’s Values with Culture Chameleon was as satisfying as the destination. The team at CC were…
~ Careful with my feelings – this running your own business lark is very personal
~ Challenging – in a good way
~ Creative – their language and approach made it a very bespoke experience
~ Committed – it had to be 100% authentically My Mustard and they were as driven as I was.
~ June Cory, Owner, My Mustard
